Luella ella ella ay ay ay

Yesterday was a sad day for Alexa Chung and I, and British fashion in general. Fashion label Luella has lost its backing and is no more. This has completely ruined my 'Things To Buy Before Death' list (you know, for when I win the lottery) because now I will probably never own a Luella dress or bag (and if you've ever touched a Luella bag you'd understand).

Just to highlight what a loser I am, I even dreamt about it last night! If you're unfamilar with Luella Bartley, her clothes are pretty, feminine and traditionally English-garden type, but with a quirky twist. Basically it's my ideal style in a brand, if I were rich enough to buy what I wanted in Selfridges and if I actually shopped with my wardrobe in mind instead of just buying random items. Also if I ever took off my jeans.
There's even now a twitter campaign to save Luella, called... saveLuella, actually. Which could happen maybe if someone else backed her.
Seriously though, God only knows what Alexa Chung is going to do now, she probably even sleeps in Luella. Probably this dress.
Alexa, if you need someone to talk to... I'm here for you.

P.S. I've typed the word Luella so much it's lost all meaning to me.